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In the automotive industry, the user experience mainly includes the pre-sale car experience, delivery experience and after-sales service experience, and of course the user experience in the whole car process. For a pure electric car, what if the user experience is better? Below, Xiaobian will give you a brief discussion.
Pre-sale car experience
Nowadays, many new energy auto companies, especially some new vehicles, are trying new retail or even new manufacturing business models. Users can learn more about the vehicle models online, and can customize the color interiors of different configurations. Combination and combination. At the same time, it is also possible to achieve full transparency and national uniformity of sales prices. For those who want to experience offline and test drive, it can be realized through the offline experience center, and the whole pre-sale car experience can be achieved.
Delivery experience
For a pure electric vehicle, there is not much difference between the whole delivery process and the traditional fuel vehicle. Of course, for the maintenance of the three electric parts, the things that should be paid attention to during normal charging, the use of some intelligent configurations, etc., still need to be clearly explained with the user.
After-sales service and car experience
For the after-sales service and car experience, Xiao Bian feels that the new energy car can focus on "charging" to start, how to ensure that users charge without worry, which can greatly enhance the user's car experience. Similar to the one-button power-on service launched by Wei La Auto, the construction of the power-changing center, etc., Xiaopeng and Tesla build super charging stations, all want to dispel the user's charging doubts as much as possible, thus improving the pure electric vehicle users. Experience with the car.
How can the new energy auto industry improve the user experience?
Among the new forces that make cars, Wei Lai is doing very well in the user experience. This is related to the service concept of Li Bin, the founder of Wei La Auto: everything is user-centric. Wei Lai has indeed done some things and improved the experience of its own users, including the development of NIO APP, the establishment of NIO HOUSE, the holding of NIO DAY, the launch of NIO POWER, and the worry-free brand, which can enhance the user experience. Of course, it also requires strong funds as a guarantee.
summary
Pure electric vehicles want to make the user experience better. In addition to the traditional car routines, more needs to start with charging, solve the user's charging pain points, and at the same time innovate in the sales model, introducing new retail or even new manufacturing sales. The concept, to give users a new car experience, these can greatly enhance the user experience and enhance user stickiness.
